Who We Are

Diemme Fiori is an Italian company based in Arma di Taggia (IM), specialized in the production and import-export of  dried flowers, ornamental plants, fresh green and fresh cut flowers.

For over thirty years, leveraging an integrated network of local growers, innovative technologies, and an eco-sustainable approach, Diemme Fiori has established a presence in over 30 countries around the world.

Established in 1991 by the Di Massa brothers, the company now boasts a team of over forty employees.

We are industry specialists

From a small local business, Diemme Fiori has become an international entity. The company partners with wholesalers and retailers in over twenty countries and collaborates with giants of the mass market, providing exclusive services. Diemme Fiori serves floriculture professionals worldwide, focusing on quality and timely service.

Specializing in the import-export of dried flowers, ornamental plants, and fresh green and cut flowers, Diemme Fiori has also expanded its operations to include large-scale distribution, catering to a diverse clientele with its wide range of products.

Our operations

Located not far from Sanremo and Albenga, and close to the French border and the Côte d’Azur, Diemme Fiori works closely with local growers and those from nearby Provence. The company uses only high-quality materials that meet its excellence standards, demonstrating its commitment to meticulous work methods and product care from seeding to post-delivery.

The meticulousness of Diemme Fiori towards its work and products begins with the sowing of the seeds and continues even after the delivery of the finished product.

Diemme Fiori follows its customers step by step to provide continuous and impeccable service. It checks every step of the production chain and offers over a thousand varieties of different flowers. It also provides for the creation of customized packaging, catering to the specific needs of each client.

The Di Massa Family

Diemme Fiori was founded in 1991 by Antonio Di Massa, who, along with his wife Maria and their children Paolo, Fabio, and Barbara, built a facility dedicated to the processing and sale of ornamental greenery—particularly Ruscus, initially aimed mainly at local exporting companies. Since 1994, the Di Massa brothers have directly engaged with foreign markets, particularly non-EU countries, successfully establishing a privileged channel with the North American market (USA and Canada). Since 2016, Paolo Di Massa has been the president of Ancef (the national association of flower traders and exporters) and, since 2018, a board member of Union Fleurs, the global industry association.