Riviera Time racconta la storia di Diemme Fiori
To mark the centenary of Confindustria Imperia, Riviera Time featured an in-depth look at our company, visiting our headquarters in Arma di Taggia to tell the story of our journey from family roots to international markets.
Our story began in 1991, when Antonio Di Massa—together with his wife Maria and their children Paolo, Fabio, and Barbara—launched a business dedicated to processing and marketing ornamental greenery. From our first bunches of Ruscus, we have grown by expanding our product range and bringing local produce to over 30 countries worldwide.
The article traces this evolution, highlighting our ties with local growers, our meticulous attention to every stage of the supply chain, and our partnerships with wholesalers, retailers, and major retail chains. It is a story that showcases the values driving us every day: quality, innovation, and customer focus—all while remaining true to our origins in Western Liguria.
We would like to thank Riviera Time and Confindustria Imperia for sharing our story and highlighting the work of the people who make it all possible.
